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Velvet was founded to make private finance simple

About us

Velvet curates hedge funds, venture capital, private credit, and private equity at scale. Our listings platform makes it easy to find funds based on mandates, categories, fund types, asset exposure, size, returns, and more.

Velvet was founded in 2019 by Andrew Pignanelli and Alex Johnson out of a small house in Salt Lake City, Utah. As outsiders, they built Velvet by looking at the problems in the industry from an unbiased view and decided on a ground-up approach: starting with services for smaller funds first.

Now, Velvet has over 20 employees and commands a presence all across the globe with hundreds of clients in dozens of countries/states.


Offices in Salt Lake City, UT and New York City, NY


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All depictions on this site are fictional and do not represent real investment funds. Any investment funds displayed to the public on this site are for illustrative purposes only. is a website owned and operated by Decheque Inc. (DBA “Velvet” or “Decheque”), which provides SaaS tools and technology, and lists information pertaining to financial performance, personnel, and hedge fund and private fund management profiles. Velvet fosters communication between parties. Velvet does not solicit its services to non-accredited investors or non-qualified purchasers. Velvet is not a broker-dealer and does not offer securities. Nothing in this website is intended to be an offer to buy or sell securities. All securities are offered through Decheque Securities LLC, a member of FINRA, SIPC, and a wholly-owned subsidiary of Velvet. For more information regarding Decheque Securities, LLC, please visit FINRA BrokerCheck.